Launching a new product
Build a focused landing page around the offer, audience and first traffic source.
Websites and landing pages built for lead generation
Websites and landing pages for US businesses, from the offer and structure to design, launch and analytics. Make it easier for visitors to choose you, submit an inquiry and reach the right person.
−25%bounce rate after a conversion-focused redesign (United Elite Group)
Working terms, clear before launch
Start with one service or bring in a coordinated external team. We define responsibilities before work begins, so the proposal can be compared on scope rather than promises.
Discuss the working format- Engagement format
- One focused service or a cross-functional team covering acquisition, website, content and analytics.
- Starting timeline
- A diagnostic or preparation stage can usually begin within the first week after the scope and access are agreed.
- Scope and cost
- Deliverables, timing, responsibilities and price are confirmed before launch. Additional work requires separate approval.
- Communication
- Work in English or Russian, with direct access to the specialists responsible for your project.
Media spend, paid licenses and third-party services are shown separately from the team fee whenever the project requires them.
When we can help
The website is not helping sales
Review the visitor journey, evidence, mobile experience and inquiry form.
You need a complete website
Plan services, a catalog, projects and languages with room for future development.
What the work includes
We define the task and content before choosing the visual system and technology. Your business should not have to fit a random template.
Brief and structureUnderstand who visits, what they need to know and which action matters to the business.
- Review the current site, product, competitors and traffic sources.
- Map pages, visitor journeys and required materials.
What you get
An agreed sitemap and prototypes of key pages.
Content and designBring messaging, typography, imagery and interaction into one coherent brand experience.
- Adapt copy and place evidence alongside important claims.
- Design desktop and mobile layouts, form states and reusable components.
What you get
An approved visual direction and core page templates.
Build and integrationsChoose the platform around the task and how the team will manage it later.
- Build agreed pages, editing tools and language versions.
- Connect forms, analytics, CRM and necessary external systems.
What you get
A working website with tested inquiry journeys.
Testing and handoverCheck what happens after a click, not just how a page looks.
- Test responsive layouts, speed, keyboard use, forms and content.
- Review SEO settings, URLs and migration requirements for an existing site.
What you get
A launched website, access and a clear content-update process.
Choose a site around the job it needs to do
Example scopes, not mandatory page lists. We leave out what does not help customers choose or contact you.
One offer, one clear journey
For a service, campaign or a test of a new proposition.
Offer
Who it serves and the problem it solves.
Reasons to choose
Scope, examples, terms and useful answers.
Inquiry
A concise form connected to the right channel.
Several services, one business
For customers who need to explore capabilities, experience and the team.
Navigation
Clear service and language structure.
Content
Services, projects, company information and useful resources.
Management
Reusable templates and content editing.
From finding a product to buying it
For a catalog with useful attributes, availability and checkout.
Catalog
Categories, filters and product pages.
Purchase
Cart, delivery and available payment methods.
Operations
Orders, events and agreed integrations.
A modern stack shaped around the job
We build fast, maintainable websites with modern frameworks. The exact stack follows product complexity, integrations and how the team will evolve the site after launch.
ReactInterfaces
Next.jsWeb applications
TypeScriptReliable code
Node.jsServer logic
AstroContent websites
PostgreSQLData
DockerRuntime
GitHub ActionsCI/CD
CMS and commerce platforms
Used when the business needs direct control over products, pages and ongoing content.
ShopifyCommerce
WebflowNo-code and CMS
WordPressContent platforms
Readiness is tested through real actions
Before launch, we walk through key customer journeys. After launch, real data helps decide what to improve next.
- Usability
- Readable mobile content, clear navigation and keyboard-accessible forms.
- Technical readiness
- Working pages, links, SEO settings and verified integrations.
- Inquiries
- Tracked actions and requests delivered to the responsible team.
How the work moves forward
- 01
Discovery & UX mapping
We map who visits the site, what they need to see, and what’s stopping them from converting today.
- 02
UX/UI design
Design is built mobile-first around the offer and the decision path, not just brand aesthetics.
- 03
Development & CRO build
The site is built on the right platform for your business, with forms, trust blocks and speed as priorities.
- 04
Analytics & tracking setup
GA4, conversion tracking and CRM integration are wired in before launch, not after.
- 05
Launch & iteration
We monitor real user behavior after launch and keep improving conversion rate, not just ship and move on.
What we need to begin
Tell us about your product, audience and main website action. Brand assets, current copy, access and references are useful. If something is missing, we define what to prepare together.
Scope and boundaries
Platform, template count, languages and integrations follow the brief. Paid licenses, content production and ongoing support are agreed separately.
Work from our team
View all cases
United Elite GroupReal estate renovation & construction70+Applications in Q1 post-launchView full case study
CLT FixerAppliance repair40+Inquiries in the first full monthView full case study
Global IndustriesReal estate development3 monthsConcept to launchView full case study
PipeworksPlumbing & home services25 daysBrand and website launchView full case studyBefore we start
Which platforms do you use?
We build custom projects with modern tools such as React, Next.js, TypeScript and Node.js, and use Shopify, Webflow or WordPress when a managed platform is the better fit. Content updates, integrations and future growth determine the stack.
Can you preserve URLs and analytics?
Yes. Migration planning records existing URLs, tracking and forms. If a URL needs to change, we agree on it and plan a redirect rather than silently removing the page.
Can our team update the content?
Yes. Agreed sections include editing tools, access and guidance. We define what your team needs to update without a developer before choosing the setup.
Do you handle copy and languages?
We can adapt existing copy or develop content from your materials. Languages, translation volume and terminology review are defined separately. Business facts are approved before publication.
What happens after launch?
We hand over the site and agreed guidance and verify key journeys. Support, new pages and data-informed improvements can continue as a separate, clearly scoped phase.
Other services
Let’s look at your project
Tell us about the business and your current marketing. We’ll identify a sensible starting point and the materials we need.