United Elite Group

United Elite Group handles residential renovation from design and visualization to complex architectural execution. The old website needed a modern, usable presentation that reflected the quality of the work and made the portfolio easier to explore.

The visual concept drew on interior-design magazines: generous headings, elegant serif typography and precise page composition. A white background framed architectural images like a mat around a print.

This was grounded in how prospective customers find inspiration. The website needed to feel at home alongside the editorial references they already used.

The audience included owners of historic brownstones and higher-income families renovating newly purchased properties. We designed around their need to evaluate style, detail and the contractor’s capabilities.

Smart portfolio filtering made work discoverable by type and style. An editorial blog extended the website beyond a portfolio into a useful source of renovation expertise.

Google Ads addressed two groups: homeowners planning a renovation and professional partners such as architects, developers and designers.

Premium renovation has a longer decision cycle, so trust and relevance mattered alongside lead volume. The first quarter produced more than 70 inquiries, with a reported cost per lead of $27.

We optimized the site for local contracting, luxury renovation and brownstone-related searches. The blog supported both search discovery and expertise.

More than 40 reviews and case examples were integrated into the website. Prospective customers could examine real properties and client feedback before making contact.

The new design brought the digital experience closer to the company’s premium work. The first quarter after launch delivered over 70 inquiries; the published CPL was $27, and bounce rate fell 25% after the redesign.

Organic inquiries began arriving through local SEO. The website, advertising and evidence of completed work now supported the same customer journey.