CLT Fixer

CLT Fixer repairs refrigerators, washers, dryers, dishwashers and ovens in Charlotte, North Carolina. Customers need a nearby technician, clear terms and a quick response.

Before this project, the company had spent roughly $7,000 on Google Ads without a predictable flow of jobs. Campaigns sent different queries and locations to a single landing page, and the client had lost confidence in the channel.

Our audit followed the whole journey from search to a paid repair, not just the settings inside the ad account. We found five connected problems.

• Ad coverage did not match the area the technicians could actually serve.
• Campaigns mixed appliance types, urgency levels and customer intent.
• Some spend went to irrelevant Display and YouTube placements.
• One generic landing page could not answer each specific search.
• Forms, calls, inquiry quality and sales were not connected in reporting.

We connected commercial searches, relevant ads, matching pages, inquiries and paid jobs. Google Tag Manager, Google Analytics and call tracking made forms and calls visible in one workflow.

The goal was useful business inquiries. A call from outside the service area, or for a repair the company does not offer, was not treated as a successful outcome.

In roughly a week and a half, we rebuilt the website in WordPress and Elementor. A single page became a structure covering eight repair categories, around 15 appliance brands and priority service areas.

We added symptom and fault pages, reviews, technician profiles and real project photos. A refrigerator repair search now led to a refrigerator repair page, not a generic list of services.

The first screen established appliance repair in Charlotte, with a booking form and phone number. Supporting reasons to book included a quick callback, a $20 online-booking discount and a 90-day warranty.

Google reviews, real work photos and technician profiles supported trust. Booking prompts appeared again after visitors had received the information they needed.

Headings, metadata, service and area pages, internal links and the first informational articles were part of the build. This created a foundation for future organic growth.

A full off-site SEO program, including directory and backlink development, was outside this phase. The first-month results relate to the website and Google Ads relaunch.

We started with northern Charlotte and nearby areas where technicians could respond quickly. Demand was segmented by appliance, location and intent: near me, same-day and emergency repair.

Negative keywords excluded spare-parts shopping, DIY repair and instruction searches. Very small segments were combined to provide enough learning data, while priority areas remained distinct.

Historical customer data provided a first-party audience signal. Search became the primary inquiry source. Performance Max and Maps did not deliver the required mix of quality and volume in this phase, so their budget moved to Search.

Square and landscape creatives named the service area and communicated concrete benefits: same-day service, a quick callback, online booking, the discount and warranty.

Light compositions performed better than dark ones in the initial tests. We selected variants using their results, not visual preference alone.

On $2,500 in ad spend, the business received more than 40 advertising inquiries and around 20 paid jobs. Revenue exceeded $7,000, with an average order value above $350. Advertising spend per sale was approximately $125.

Revenue was more than 2.8 times ad spend. This is not net profit or ROI: repair costs, team fees and other business expenses are not included in that ratio.

The business now has a foundation for additional services, appliance brands and locations, local SEO and retargeting. Budget decisions can be based on confirmed inquiries and sales.