Starting paid search
We assess demand and competition, choose the first tests and prepare your website to capture inquiries.
Google Ads agency for lead generation in the US
Reach customers already looking for your product or service. We build campaigns around US search demand, review landing pages and connect inquiries with sales so you can see where your ad budget goes.
7xYoY Google Ads lead growth on our longest-running US account
Working terms, clear before launch
Start with one service or bring in a coordinated external team. We define responsibilities before work begins, so the proposal can be compared on scope rather than promises.
Discuss the working format- Engagement format
- One focused service or a cross-functional team covering acquisition, website, content and analytics.
- Starting timeline
- A diagnostic or preparation stage can usually begin within the first week after the scope and access are agreed.
- Scope and cost
- Deliverables, timing, responsibilities and price are confirmed before launch. Additional work requires separate approval.
- Communication
- Work in English or Russian, with direct access to the specialists responsible for your project.
Media spend, paid licenses and third-party services are shown separately from the team fee whenever the project requires them.
When we can help
Spend is growing, leads are not
We investigate queries, settings and lead quality to separate traffic problems from website or follow-up problems.
Entering a new location
We adapt targeting, ads and landing pages to local demand and your actual service area.
What the work includes
Campaign management starts before the first click and continues after launch. We agree on the scope around your product, data and stage of growth.
Demand and launch planWe establish what customers buy, how they search and what your business can afford to spend on acquisition.
- Review account history, competitors and search terms.
- Separate brand and commercial demand; agree on locations and test limits.
What you get
A demand map, priority campaigns and a media plan with test criteria.
Campaigns and adsEach format has a job, and each ad leads to a relevant page. Campaign structure follows products and customer intent.
- Build keywords, exclusions, copy, audiences and ad assets.
- Review product feeds and creative; configure bidding and spending controls.
What you get
Launch-ready campaigns, ads and a clear list of required assets.
Website, calls and CRMWe follow the inquiry from the promise in the ad through the form or call to its sales status.
- Configure agreed events and check for duplicate conversions.
- Connect call tracking and CRM data where your infrastructure supports it.
What you get
A tested tracking path and shared rules for qualifying a lead.
Optimization and developmentA cheap click alone is not a reason to increase spend. We test decisions against business data.
- Refine search terms, test copy and pages, and monitor spending.
- Compare lead quality and sales; agree on the next tests and budget changes.
What you get
A report explaining what stays, what changes and why.
The right format for the job
We select placements around demand, product and data readiness. The illustrations show ad formats, not client performance.
When customers already need a solution
An ad answers a specific query and leads to the relevant service or product page. We separate queries by intent and exclude irrelevant demand.
We check search terms, landing-page relevance and inquiry quality.
Several placements, one objective
We use automated campaigns when conversion events, assets and any required product feed are ready. Automation still needs reliable data and spending oversight.
We check conversions, assets, feeds and business contribution.
Introduce the product before the search
Visual formats can introduce an offer and reconnect with interested audiences. Creative and the post-click journey reflect how ready people are to buy.
We check creative, audience response and meaningful post-click actions.
Inquiries in your service area
We assess Local Services Ads eligibility for the category and location, reviewing business requirements, the profile, actual coverage and call tracking.
Availability varies by category and location; eligibility is checked separately.
Visibility beyond the click
We reconcile the ad account, website and CRM. Before launch, we define a qualified inquiry and agree on the data used to assess return.
- Spend
- By campaign, product and location, with agreed budget limits.
- Qualified inquiries
- Forms and calls, accounting for duplicates, spam and feedback from sales.
- Customer acquisition cost
- Spend connected to closed deals when CRM records support that calculation.
How the work moves forward
- 01
Account & market audit
We review your account history, competitors and search demand to find where the budget is being wasted and where it should go.
- 02
Campaign architecture & tracking
Campaigns are structured by funnel stage and intent, with conversion and call tracking configured before launch.
- 03
Launch & creative testing
Ads and landing pages are tested against each other, not left to run on autopilot.
- 04
Landing page & CRM connection
Leads flow from the ad to a landing page built for the offer, into your CRM with source data attached.
- 05
Weekly optimization & reporting
We report on cost per lead and lead quality, and adjust budget toward what is converting.
What we need to begin
We need your website, target locations, priority products or services, and access to existing campaigns and analytics. If tracking is not in place, setting it up comes first.
Scope and boundaries
Media spend is separate. New landing pages, shoots and complex integrations are added to the scope only after agreement.
Work from our team
View all cases
Drivo PerformanceCar rental600%+ROI on digital channelsView full case study
CLT FixerAppliance repair40+Inquiries in the first full monthView full case study
Car2SellAutomotive retail7xGoogle Ads leads YoYView full case study
UZB FreightTrucking & driver recruitment+83%Growth in inquiriesView full case studyBefore we start
Can you take over an existing account?
Yes. We review history, conversions and structure first, retain decisions supported by data and make changes in stages. Your account and historical data remain yours.
How much budget does a test need?
We estimate it from demand, competition, locations and the number of hypotheses. Before launch, we agree on spending limits and continuation criteria. We do not promise a fixed lead volume without evidence.
Do we need a new landing page?
Not necessarily. We check whether the offer is clear, the mobile form works and the content matches the ad. Sometimes targeted improvements are enough; sometimes a dedicated page makes sense.
When will we know whether it works?
Inquiries may arrive after launch, but a reliable assessment needs enough data and time for sales follow-up. Budget, demand and deal length determine the evaluation window; we agree on checkpoints in advance.
Can you also run Bing campaigns?
Yes, if Microsoft Advertising has relevant demand for your product. We assess its potential and adapt campaigns, agreeing on the additional account and management scope before launch.
Other services
Let’s look at your project
Tell us about the business and your current marketing. We’ll identify a sensible starting point and the materials we need.