You have a list but no program
Review contact sources, segments and useful reasons to communicate with customers.
Email marketing for lead nurturing and retention
Email for people who already know your business. We build campaigns and automated sequences that explain the product, encourage a return purchase and continue the conversation after the first inquiry.
15%of monthly leads driven by email nurture sequences (Car2Sell)
Working terms, clear before launch
Start with one service or bring in a coordinated external team. We define responsibilities before work begins, so the proposal can be compared on scope rather than promises.
Discuss the working format- Engagement format
- One focused service or a cross-functional team covering acquisition, website, content and analytics.
- Starting timeline
- A diagnostic or preparation stage can usually begin within the first week after the scope and access are agreed.
- Scope and cost
- Deliverables, timing, responsibilities and price are confirmed before launch. Additional work requires separate approval.
- Communication
- Work in English or Russian, with direct access to the specialists responsible for your project.
Media spend, paid licenses and third-party services are shown separately from the team fee whenever the project requires them.
When we can help
The buying decision takes time
Prepare arguments, answers and relevant materials for a longer sales cycle.
Customers do not come back
Find appropriate post-purchase scenarios and meaningful reasons to reconnect.
What the work includes
Email starts with list quality and the customer journey. Messages, segments, automations and analytics become one working process.
List and strategyEstablish who can be contacted and how email should support the business.
- Review contact sources, consent, list health and previous sends.
- Identify segments, touchpoints and priority scenarios.
What you get
A segment map and an email plan with a job for every sequence.
Copy and designEach email continues the brand promise and helps the recipient take a relevant next step.
- Write subjects and copy; design templates for mobile reading.
- Prepare promotional, educational, product and service messages.
What you get
Approved messages and templates for ongoing use.
AutomationBase sends on customer actions rather than sending the same campaign to everyone.
- Define triggers, delays, exclusions and sequence exit conditions.
- Check website and CRM connections; test before sending.
What you get
Verified sequences with start, stop and unsubscribe rules.
Delivery and refinementMonitor channel health and audience response to improve future sends.
- Review sender setup, delivery errors, unsubscribes and frequency.
- Test messages and segments against clicks, inquiries and repeat purchases.
What you get
Scenario-level findings and the next improvement plan.
An email at the right moment
Example sequences. Timing and content follow your sales cycle, with stop conditions planned from the start.
Help the customer continue the conversation
For services and B2B decisions that take more than one visit.
Confirmation
What happens next and how to reach the team.
Useful material
An answer to a common question or relevant example.
Follow-up
An appropriate reminder if the request is still relevant.
Make the first experience a good one
Start with product value, not an immediate request to buy again.
Getting started
How to receive, use or activate the product.
Support
Tips and answers after the purchase.
Next need
A relevant offer when there is a real reason for it.
Give people a reason to come back
Work with a past-customer segment and a timely reason to reconnect.
Segment
Who could benefit from the offer now.
Reason
An update, seasonal need or relevant selection.
Response
Continue for interested contacts; exclude those who no longer need it.
Opens are not sales
We examine list health and each scenario’s contribution. Opens are supporting signals; decisions also consider what happens after the email.
- Delivery
- Bounces, unsubscribes and complaints reveal list problems.
- Response
- Clicks, replies and meaningful actions by segment and sequence.
- Repeat business
- Orders and inquiries after emails when website and CRM tracking allow it.
How the work moves forward
- 01
Audit & platform setup
We review your list, current flows (if any) and connect the right platform — Klaviyo or HubSpot — to your site and CRM.
- 02
Segmentation strategy
Lists are segmented by lifecycle stage and behavior, not treated as one audience.
- 03
Flow & sequence build
Nurture, abandoned cart, post-purchase and re-engagement flows are built around your actual customer journey.
- 04
Newsletter & content cadence
A sustainable sending cadence is set so email supports the relationship instead of fatiguing the list.
- 05
Testing & reporting
We test subject lines, timing and content, and report on the metrics that connect to leads or revenue.
What we need to begin
We need list-source information, your current email platform, product details and available store or CRM events. For a new program, we begin with an agreed opt-in collection process.
Scope and boundaries
We do not use purchased lists or bulk messages without recipient consent. Platform subscriptions, email volume and integrations are agreed separately.
Before we start
Can we start with a small list?
Yes. We can begin with appropriate collection and one useful scenario, such as an inquiry confirmation. Sending volume should grow with a quality list, not purchased addresses.
Which email platform will we use?
We can work with your platform or select one around integrations, list size and required scenarios. The account and contacts remain yours; subscription fees are separate.
What if the customer already bought or replied?
We define stop and exclusion conditions in the sequence. Available store or CRM events are checked so people do not keep receiving irrelevant reminders.
Is email only for online stores?
No. For B2B and services, it can explain the product, support a longer deal and reconnect with people who postponed a decision. Those sequences differ from store promotions.
Do you send bulk cold email?
This service focuses on an owned, consent-based list of leads, customers and subscribers. We do not use purchased lists or bulk sends without consent.
Other services
Let’s look at your project
Tell us about the business and your current marketing. We’ll identify a sensible starting point and the materials we need.