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Frostix

A frozen food e-commerce brand that had only sold to Russian-speaking customers in Germany and needed to reach the broader German market.

Market
Germany
Industry
E-commerce (frozen food)
10x+E-commerce turnover growth
  • 300%+ROI on digital channels

The problem

The brand’s growth was capped by a narrow initial audience — expanding required rebuilding the marketing system for a broader, German-speaking customer base.

What we did

  1. 01Rebranded and rebuilt the brand’s visual system for the German market
  2. 02Designed and launched a new website on Shopify
  3. 03Ran performance marketing on Meta Ads and Google Ads
  4. 04Built a content system for social: Reels, stories, product posts, promotions
  5. 05Set up email marketing: promo sends, product roundups, delivery communications
  6. 06Added CPA networks and affiliate placements as extra acquisition channels

Results

  • The brand reached stable payback on digital channels and kept scaling ad budgets
  • E-commerce turnover grew more than 10x since the brand’s launch
  • ROI on digital channels exceeded 300%, with room for further growth
  • A full sales system now runs in sync: site, social, email, Meta Ads, Google Ads and CPA channels

Let's talk about your growth

Tell us about your business and goals. We will map out where the leads are and how to get them.